Hispanics are the fastest growing minority group in the U.S. with more than $300 billion in buying power. Hispanic households receive an average of 50 direct mail pieces per year, compared to 500 or more in the general population.
Our applies computer rules for first names, surnames, surname prefixes and suffixes, and geographic criteria in a specific order to identify the ethnicity, religion, and language preference of an individual. Unlike systems using either exact spelling of surnames, or matching against nationwide lists pre-coded with surnames, we use a comprehensive analysis process that results in both a higher match rate percentage and a higher degree of accuracy, as well as a broader and more precise breakdown of ethnicity / religion / language preference classifications.
No charge for selects.
SELECTION
ADDRESS TYPE
BASIC ETHNIC CODE
DWELLING TYPE
ESTIMATED AGE
ESTIMATED INCOME
ESTIMATED WEALTH
GENDER
HOMEOWNER TYPE
HOUSEHOLD COMPOSITION
LATITUDE
LENGTH OF RESIDENCE
LONGITUDE
MARITAL STATUS
MEDIAN HOME VALUE
MEDIAN INCOME
MEDIAN YEARS IN SCHOOL
MULTI-FAMILY DWELLING UNIT
NIELSON COUNTY CODE
OLDEST AGE AT ADDRESS
PERCENT BLACK
PERCENT HISPANIC
PROPERTY TYPE
TITLE
CHILD FEMALE 0-2
CHILD FEMALE 3- 5
CHILD MALE 0-2
CHILD FEMALE 6-10
CHILD FEMALE 11-15
CHILD FEMALE 16-17
CHILD MALE 3-5
CHILD MALE 6-10
CHILD MALE 11-15
CHILD MALE 16-17
CHILD 0 - 2 *
CHILD 3 - 5 *
CHILD 6 - 10 *
CHILD 11 - 15 *
CHILD 16 - 17 *
*UNKNOWN GENDER
EXACT AGE
NUMBER OF CHILDREN
OCCUPATION TYPE
PRESENCE OF CHILDREN
Adult Dating Services
Apparel Interest
Athletic Lifestyle
Automobile
Interest Blue Chip Lifestyle
Cable Internet Services Users
College & Higher Education
Computer Product Interests
Country of Origin
Cultural Lifestyle
Date of Birth Debt
Consolidation Interests
Do-It-Yourself Lifestyle
Domestic Lifestyle
Estimated Home Value
Fitness Lifestyle
Good Life Lifestyle
Health & Fitness
Home Improvement Interests
Insurance Interests
Internet User
Investor Interests
Language Preference
Membership Club Interests
Military
Month of Birth
Occupation
Online Auction Interests
Opportunity Seeker
Outdoors Lifestyle
Religion Code
Surveys & Sweepstakes Interests
Technology Lifestyle
Telecommunications SVC Interests
Travel Interests
Weight Loss Interests
BANK CREDIT CARD
FINANCE COMPANY CREDIT CARD
GAS CREDIT CARD
MAIL ORDER DONOR
MAIL ORDER BUYER
MAIL ORDER RESPONDER
MISCELLANEOUS CREDIT CARD
RETAIL CREDIT CARD
STANDARD SPECIALTY CREDIT CARD
NICHES & SUPER NICHES
TRAVEL CREDIT CARD
UPSCALE RETAIL CREDIT CARD
UPSCALE SPECIALTY CREDIT CARD
Contact susan@multimedialists.com for Counts or Usage.
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